Dafna Aizenberg > Atlas of the World Wide Web

by Itay Blaish | 26.07.13


I just love that time of year, when Israel’s Art and Design schools present their promising graduates with the end-of-the-year, well curated, final exhibitions. While visiting “Shenkarex“, the Visual Communication Department exhibition at Shenkar College of Engineering and Design, I came across many talented designers with an unusual affinity for typography and color, but it almost seemed like a Tumblr exhibition.

There is a relatively new slang term between us graphic designers – Hipster Design. It means using triangles and mirror effects in one’s design. Unfortunately, this exhibition was packed with that kind of design.

On one hand, the designs were actually impressive and even thoughtful. However, on the other hand – I couldn’t overcome the feeling that most works presented were made by the same designer! But not all is grim – one project did stood out, seemingly not even trying to look cool. This was a goal-driven project, which sat out to efficiently achieve its goals. But at the same time, it succeeded in being beautiful as well as innovative designwise.

Meet Dafna Aizenberg and The Atlas of the World Wide Web.
This beautiful Atlas is a collection of maps and diagrams, showcasing data gathered from the Internet, reflecting the influence technology has on our lives.

Can you describe your project with a few words?

Dafna: An Atlas which maps a variety of aspects relating to the Internet and world wide web.

How did you come up with the idea?

Dafna: Recently I’ve found myself exploring the social implications of the Internet on our lives – for both the positive and negative aspects that come with it. The initial idea was to present how traditional, psychical maps borders as we know them are blurred due to our use of the Internet. I took the idea forward by asking myself deeper questions – due I exist in today’s tech-oriented world if I’m not connected to the Web or participate in the social networks activities? Can I feel a part of a foreign land without physically being there in person, all through on-line connections? Such thoughts led me to the concept of designing an Atlas mapping the Internet – providing data which leads to meaningful insights on our social structure.

Can you choose your favourite spread and explain it to us?

Dafna: The “global IP address distribution – 2013” is my favourite spread for several reasons: it presents the most comprehensive view on how countries merge into one when you measure them according to Internet usage level, and how does entire regions (and even the African continent is blurred out and is almost irrelevant at this field. In addition, the system used for the entire IP chapter is a system I am most proud of.

Design Objectives:
Fonts: georgia, knockout
Size (of the book): 44cm X 32cm
Paper material (pages and cover): munken lynx, 90 gr
Amount of pages: 120


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